Case Study

Web Platform for Automation and optimization
of ads campaigns in Mercado Libre





AdMan is a platform we built for Make It Pro.
Make It Pro is an Uruguayan company dedicated to advising and helping sellers on Mercado Libre (Latam's biggest marketplace) to sell more and better.



Simply put, Mercado Libre is LATAM's Amazon, and we were asked to help create a platform to help Mercado Libre's sellers to optimize and automatize how they advertise in Mercado Libre, making them save money and time while maximizing ROI.



For the solution, we built the web app and backend with React.js and Node.js. The most challenging part was interacting with MercadoLibre's huge API, whose documentation could be far better. But in the end, we ended up with a platform that automatizes the ads campaigns using complex proprietary algorithms to optimize costs and maximize ROI.

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"There have been great results with the app. The team at Houlak is communicative, timely, and trustworthy. Customers can expect an organized engagement."

Tomas Dalla Rizza

CEO, Make It Pro

Read full review here

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